A company spokesperson has not responded to a message seeking comment. It's unclear if Hard Rock plans to close the hotel-casino for the rebranding and other related work. The company said it plans to rebrand The Mirage and also build a new guitar-shaped hotel on the property. The sale is expected to close later this year. Hard Rock announced in December that it entered an agreement to purchase The Mirage from MGM Resorts for more than $1 billion. RELATED | Gaming regulators approve MGM takeover of Cosmopolitan operations 'Looking ahead, Hard Rock also recently announced property expansion in Las Vegas, set to open in 2025, and Athens in 2026,' the press release states. The announcement came toward the bottom of a press release issued this week touting the results of a guest satisfaction study for 2022. Hard Rock International manages 262 locations around the world.LAS VEGAS (KSNV) - Hard Rock International says its forthcoming Las Vegas hotel will open in 2025. Now Hard Rock International also owns the neon guitar that sat outside the entrance to the resort.

Vital Vegas reports that about 20 percent was on loan and went back to the original owners. JC Hospitality, which will open Virgin Hotel inside the former Hard Rock Hotel, returned the majority of the memorabilia to Hard Rock International. The new agreement gives Hard Rock International the right to develop any Hard Rock-branded casino and resort within Clark County. Now Hard Rock International owns the “exclusive full rights to memorabilia, signage, and merchandise, along with intellectual property rights for affiliated restaurant and entertainment trademarks and website domain names.” Houston-based private equity firm Juniper Capital purchased the Hard Rock Hotel in 2018 from Brookfield Asset Management, which means the Hard Rock Hotel on Paradise Road wasn’t associated with Hard Rock International, which is owned by the Seminole Tribe of Florida. On Wednesday, Hard Rock International announced that it bought back the intellectual property rights for a hotel and casino in Las Vegas, opening the door for the brand to buy or build a new property in the city. 3 to make way for Virgin Hotel, which still plans to open in November or December. The iconic Hard Rock Hotel closed its doors on Feb.

Las Vegas Hard Rock hotel and casino